The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. One company in particular that is of interest to me is coca cola. Create marketing content that resonates with prezi video. Rufts marketing consultancy will take a closer look at these challenges with a particular focus on the swot and pestle analysis as it pertains to the current market challenges as described in the bahria university case study. The food and drug administration fda regards nonalcoholic beverages such as cocacola as within the food.
This section studies the environmental factors that have an impact on operation of coca cola. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its weaknesses and address threats from. Economic conditions recession has passed and coca cola must be experiencing better sales. Coca cola swot analysis 2019 swot analysis of coca cola. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. Prompting consumers to buy the product, take photos next to the bottles, and post the photos onto social media sites.
It offers its services in over 200 countries worldwide. Environmental analysis pest analysis is valuable while analyzing external environment where a business is conducted or where an organization is planning to start a business henry, 2008. The coca cola company generally purchases their raw materials from multiple suppliers that include. Despite all the success coca cola has a declined revenue in 2018 which shows the negative impact of dynamic external environment in those markets where it is operating. The cocacola company is a beverage retailer, producer and distributor of soft drink concentrates and syrups. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. This is descriptive pestle pest pestel analysis of coca cola which is one of the expensive brand of the world. Coca cola was established in the year 1886 at atlanta, georgia. Coca cola is a company that engages in the manufacture and distribution of over 300 brands of beverages. The coca cola company pestel analysis is a strategic tool to analyze the macro environment of the organization.
Pestle analysis of coca cola analyses the brand on its business tactics. The coca cola company is a leading nonalcoholic beverage brand. After reading this blog you will be able to understand how multinational companies grow and extend their business to different countries. Changes in the macroenvironment factors can have a direct impact on not only. Coca cola is one of the biggest multinational companies with presence in about 200 countries however, intend to adopt coca cola as my case study. Swot analysis of coca cola pestle analysis business.
These include, but not limited to the level of political stability in the country, impact of international pressure groups and domestic market lobbying groups and the government attitude towards the industry and the company. Organizational analysis the cocacola company introduction. The rationale behind this project is to analyze cocacolas current business model, evaluate the. While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. In 1986, a pharmacist john stith pemberton invented the coca cola in atlanta, georgia, u. A short pestle analysis of coca cola discusses the political, economical, social, technological, legal and environmental factors of the soft. Beside coca cola company is thinking to improve its water efficiency 20% by 2012. Coca cola is a global business that operates on a local sale in every community that is does business in. Competition and bcg the number one competitor of the coca cola company is pepsi co. Good example of swot analysis and pest analysis coursework. The nonalcoholic beverages brand coca cola operates in the global environment. Coca cola swot analysis 6 key strengths in 2020 sm insight.
Coca cola swot and pest analysis in todays society, there are many different firms that make up the business world. Pestel analysis of cocacola is my assignment in my course mg223fundamental of management. Coca cola is impacted by a set of political factors, both, in the us and abroad. Coca cola pestle analysis pestel analysis of coca cola. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. It has been operating in beverage industry and having huge market share. Swot and pestal analysis of coca cola by yousaf abbasi executive summary this paper is a strategic analysis of the cocacola company cocacola, a leader in the beverage industry. This pestle analysis of coca cola explains how various political, economic, sociocultural, technological, legal and environmental factors that affect it in the current global market p for political factors. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. The political, economic, social, technological, environmental and legal factors affecting coca cola.
Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. Pest analysis for the cocacola company toughnickel. The most important political factors which can have a direct impact on coca cola are laws and government regulation of food products. Coca cola swot and pest analysis by anan2727 coca cola swot and pest analysts in todays society, there are many different firms that make up the business world. The continuously changing environment, technology, and competition forces cocacola think strategically and make a quick decision. There is a separate section on our website where you will find all the details about our writers who compose the coca cola pestle analysis. It is operating in more than 200 countries with owned and independent bottling partners, retailers, wholesalers and distributers. Pestle analysis the coca cola company and other organizations have their own weaknesses and strengths that can both affect the future performance of their respective business. The writer of the essay pest analysis of cocacola will make a pest politically, economically, socially and technologically analysis of this corporation and determine certain aspects of the organization. The leading soda beverages brand is a global player that sells across more than 200 nations.
Coca cola was established in 1886 in atlanta by john pemberton. Coca cola is a brand which is present in households, shops, hotels, offices, etc. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Pest analysis of coca cola essay example topics and well.
In order to fully understand the specifics of this company, one must conduct a thorough analysis. An internal analysis of cocacola is performed to understand the internal capabilities. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Today, the world market has grown highly globalized. Comparative analysis of cocacola company and pepsico. Cocacola swot and pest analysis free assigments examples. The coca cola brand is globally valued and recognized. More information about the company is in this pestle analysis of coca cola. It is evident that the soft drinks sector is very lucrative to both coca cola and pepsico which are the dominant companies in the industry. The invention of coca cola can be traced back to 1886 in new york habour, workers were constructing the statue of liberty.
Service is the work by those involved that benefits the company. Economical analysisthe world is changing at a high pace. The formula for cocacola and the trademark was registered in 1889 by asa candler, cocacola company in 1892. Eight hundred miles away, another great america symbol was about to be unveiled. However, in order to manage its internal environment effectively. Regulatory challenges taxes, food related regulations etc changing political regimes. The pestle analysis highlights the different extrinsic scenarios which impact the business of the brand. Do the swot analysis and pest analysis on a company called coca cola and based on the analysis found, present the best recommendations how the company can perform better in market. Fanta, sprite,diet coke, coca cola zero, coca cola life, dasani,minute maid. Cocacola uses the swot analysis technique to monitor its internal strengths and weaknesses, which appear to be one of the most complex part of companys culture appendix. Analyzing the future constraints is an advantage for the companies since they can identify the possible factors that tend to leave an impact on their business. A case study on coca cola pest analysis coursework sample.
Coca cola is a multinational entity with countless branches globally. The first step to creating this product is collecting all the raw materials needed in order to produce a coca cola can such as carbonated water, sugar, additives, and caffeine. The global environment subjects a corporation to several pressures. Pestle and external environment analysis of cocacola. There is instability in laws and regulations, such as new tax laws web. A pest analysis of coca cola will determine all these factors which can impact its business in the global environment. The pest analysis for coca cola essay paper answers. Coca cola is investing long term fund to in energy innovation such as fuel cell technology to power its facilities and direct power water heating technology. We follow a very strict procedure to select the writers for our coca cola case study help service. Coca cola is a global business that operates on a local sale in every community that is does.
Pestel analysis of coca cola discuss the pestel changes of an organization over the last decade. According to food and drug administration fda, coca cola falls under the food category because of its non alcoholic nature and government had implemented strict rules, if they do not meet a standard of laws. Pestel analysis on coca cola identifies market changes that are caused by political, economical, social as well as technological factors. It has number of products which includes but not limited to. Coca cola vrio analysis sources of competitive advantage coca cola is a soda brand known for its large product range, global popularity and presence. Swot and pestle analysis of coca cola essay 4168 words. The internet, globalization and digitization contribute to the markets. Pest analysis of coca cola pest analysis is an analysis which is applied to define the actions which are important and necessary to activate immediately in a company. Coca cola 3 name the coca cola company logo industries served beverages geographic areas served worldwide headquarters u. To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available. Coca cola external environment analysis through pestle.
Currently, james quincey is the ceo of this mega corporation. Sales saw an increase when they launched their campaign of putting customer names on their bottles. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by cocacola to ensure this cocacola, 2017. The environmental analysis is done in this article with the use of pestle analysis with which different environmental factors are discussed, including political factors, economic factors, social factors, technological factors, legal factors, and environmental factors. Life cycle analysis of cocacola by sean arca on prezi. Pestel analysis for coke coca cola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. Coca cola is a soft drink empire and serves customers around the world. The article talks about coca cola, which is a carbonated soft drink company founded in 1886. Companies are doing business across large regions spanning several. In this blog, i am talking about the pestel analysis of cocacola company. You name it, and the place would have heard of coca cola. Sometimes a soft drink is more than just a carbonated, sweetened beverage. Coca cola trademark includes diet coke and coca cola zero earned around 40% of the companys total revenue.